Case study for UX Research
This report is a research exercise based on a survey with global clients. The goal here was to get to know my skills related to data analysis, insights generation and strategic guidance. Practically, it also tested my ability to build presentations and reports, to make information more visual, to write clearly, and to be creative as a researcher and analyst. The source of information was an internal Excel sheet with raw data and no previous edition, that means data management and information architecture were also assigned tasks.
The main research questions were:
- What data is available and what type of analysis would you do from it?
- Which hypothesis do you get from it?
- How would your research path move on to work with these hypotheses?
- What research questions you identified that must be made? ,
- How will you get these answers in terms of research methods and path you'll follow?
- What are the business opportunities that you seem to have as a product lead of your Ramen startup?
